Internet Marketing - The Amazing Ron Paul
Wow, check out Ron Paul’s Internet Marketing campaign!
Without doubt, Ron Paul’s success on the Internet is nothing short of amazing. His team’s approach has been ground breaking in the way they’ve applied Internet Marketing techniques, not only to reach potential supporters, but to attract a significant number of contributors.
Although not currently one of the frontrunners, Ron Paul is now being called an “Internet Phenomenon” by many political strategists.
While the Internet Marketing strategies being used by Ron Paul’s team are not necessarily unique, the dedication his team has shown in reaching potential supporters online has been outstanding. By deploying a very aggressive Internet Marketing campaign, Ron Paul’s team has attracted a flood of contributors and a huge
...Pay Per Click Advertising Pay Per Click (PPC) advertising is one of the quickest ways to drive traffic to your ebook s sales page. It is certainly not the cheapest source of traffic, but it is probably the most effective ...
In a very short period of time, Ron Paul’s team has developed an enormous Internet presence. In fact, anyone who’s been online in the past six months has certainly seen multiple references to Ron Paul on the news or social media sites.
If you consider the raw numbers, Ron Paul’s Internet Marketing strategy leaves his competition in the dust - and it’s a big reason he’s still in the race:
Consider the facts …
Last month, Ron Paul’s site had well over a MILLION visitors, more than all other Republican candidates combined!
In one day, Ron
...services better amidst fierce competition online. These steps consist of marketing strategies aimed at increasing traffic to their websites and increasing sales. Below are some strategies that businesses can take to help them get immediate and long-term results. Immediate and ...
They raised approximately $20 Million Dollars in the 4th quarter of 2007 alone.
On YouTube, there are 109,000 videos currently available about him.
And in the past month there have been over 89,000 blog posts about him, according to Google.
The bottom line … Ron Paul’s focus on Internet Marketing is changing the face of political campaign strategies.
Ron Paul is not the only candidate making use of the Internet … on the other side of the aisle, Barack Obama’s
...it, if your marketing is not up to scratch, is not wide or deep enough, than your ebook, no matter how good it is, will not sell. I would rather have a proven marketer on my side than a proven ...
An Objective View
My analysis of Ron Paul’s internet success is purely driven by curiosity; I have no political affiliation or opinion of Ron Paul’s political platform.
What intrigues me about Ron Paul’s Internet strategy is not only the response he’s received (over a Million visitors last month), it’s the number of contributors he’s attracted and the dedicated constituency he’s built on the Internet. With a major part of his communications being conveyed via the Internet, Ron Paul’s campaign team has demonstrated beyond any doubt that Internet Marketing
...every visitor or customer sale that is provided through his or her efforts. Basically, the publisher looks for ways that a site can be promoted through links on websites, forums, and in ebooks. ebooks are quickly becoming popular because with ...
Perhaps the Ron Paul campaign chose to focus more on Internet strategies and less on other media simply due to budget constraints. Whatever the reason, their decision to use the Internet as an integral part of their campaign strategy is undoubtedly a big reason he’s still in the race.
This is not the first time we’ve seen a candidate deploy an Internet Marketing strategy as a part of a political campaign strategy - but it may be the first major campaign that has used the Internet as a primary part of their campaign strategy.
So, what does this say about future political campaigns and the tactics that will be
...where students participate through virtual classrooms and on-site seminars in the USA, China and Europe. Networking Opportunities: Students have lived and worked in over 16 different countries with backgrounds in a wide variety of companies ranging from Coca Cola to ...
Political campaign teams can be very creative in developing marketing methods and I have no doubt we will learn a great deal concerning Internet Marketing by watching the successful political campaigns.
If ‘necessity is the mother of invention’, then the Internet Marketing strategies being developed by political campaign teams like Ron Paul’s will no doubt be leveraged by other organizations to help build their own visibility and success.
Ron Paul’s Internet Strategy
So, what does Ron Paul’s team do differently?
The short answer lies not in what his team does, as much as it does with how his team ‘works’ their strategy.
First, the Internet Marketing strategy Ron Paul’s team has
...to be such a company is to design a website that will place your product in the spotlight and encourage consumers to patronize it. If you have an existing website, then you should make a thorough evaluation of your site ...
Website optimization,
Compelling content,
Intuitive site navigation,
Social Media,
Press Releases,
Videos,
Blogging,
RSS feeds
Email Marketing, Newsletters, & Breaking
...a higher business building than all offline methods combined. The problem with most individual who jump from one business opportunity to the next due to failure is because they have not learn how to use Internet marketing to profitably build ...
Pretty straight forward, right? No real surprises here with the exception that Ron Paul’s team does not really use of PPC strategies to any great extent.
The real difference lies is the way Ron Paul’s team implements their tactics, especially when compared to other Presidential contenders’ strategies.
The body of the site contains very compelling content that is easy to find and leads you to endless amounts of interesting information concerning Ron Paul.
Maybe the most obvious difference is Ron Paul’s site is constantly being updated and changed; the team adds new information daily and continually works to improve their Search Engine visibility using well attended blogs, Press Releases, and Social Media.
Web Site Optimization
Overall, the Ron
...owners do not have the resources to launch major marketing campaigns to help them compete. This can mean that their websites may not get as much traffic. Fortunately, there are still a number of marketing strategies that they can employ ...
One somewhat insignificant difference, but one that I personally like about Ron Paul’s website, is that his team does not use an annoying Splash page as many other candidates do.
I know splash pages look good to the website owner, but they’re almost always a waste of time since most people just want to get to what they came to the site to see - in
...I forgot to take a picture of it. There are several kinds of niches from MN. Weight Loss products, Webmaster Tools, Men's Health Products, and not long ago MN has introduced Online Casinos into it. The lowest commission is $40 ...
The ‘home’ page Ron Paul’s team has designed is very intuitive and easy to navigate. They’ve placed breaking news, volunteer sign up, Blog access, and an excellent menu of choices that covers everything from Ron Paul’s position on the major issues to videos and recordings of his major appearances.
Looking at the foundation of the website, Meta Title tags are the same for all pages. Concerning the Meta Descriptions, they’re also identical across all the pages of the website, so the Search Engines choose their own descriptions to display with the Ron Paul listing. Not recommended, but it probably causes no real harm in this case.
Looking deeper, the site could use some
...fashion by providing a host of resources that can help business owners large and small navigate their way through the online minefield. These include their shopping index where you can list your products to be browsed by those that use ...
Links into the page are almost non-existent and I would recommend adding a number of related, quality inbound links to the site. It couldn’t hurt and would probably drive even more traffic to the website and/or Blog.
The site could also use some additional keyword research to help Ron Paul key in on the potential voters who are not familiar with him, and to present his message to more of them.
The Ron Paul interactive videos on top of the ‘Issues’ page are a great addition. It seems to me if more detail were added concerning
...is designed to enable you to provide your readers with concentrated information about a topic of your choice. As you develop your highly focused lens, you make your knowledge and expertise known to your Squidoo lens visitors. Seth Godin developed ...
Although there are some obvious opportunities for improvement; given the website’s presentation, the information available, and ease of use, I give Ron Paul’s team very good marks in the SEO category.
Social Media Strategies
Ron Paul’s team’s approach to social media marketing has made him a Republican powerhouse. His campaign team understands social media and knows how to use it.
From photos and videos to networking, Ron Paul can be found across the Internet.
Most candidates’ teams have begun to use social media sites but most of them don’t seem to be very active on them. Ron Paul’s team excels
here because
...somewhere in cyberspace with little or no cost of production to you. It is this simple ebook you can turn into a $100,000 a year business. The E-book Internet Marketing Strategy I am going to give you a step-by-step strategy ...
Increasingly, as new generations enter the voting ranks, social media is becoming an indispensable part of successful political campaigns. The current generation of younger voters has grown up using the Internet as their primary means of communication. It’s second nature for them to use the Internet to gain and share information.
Currently on MySpace, Ron Paul shows over 273,000 friends, Facebook shows over 205,000, and YouTube has over 109,000 videos under his name.
On the Ron Paul Blog, links to submit posts to Digg, StumbleUpon, Delicious and others are available. Also helpful, is the RSS feed button that’s displayed in
...Internet With the Internet increasing in popularity all the time, it is extremely important to use Internet marketing as a way to improve market share. In order to improve your access to customers, create a web site where customers can ...
When you look at the popularity of Ron Paul on the social media sites and compare the other candidates to him, he is definitely using the social networks more than other candidates to promote his grassroots efforts.
Blogging Strategies
Ron Paul has a very active [http://people.ronpaul2008.com/campaign-updates]Blog. His team consistently posts new information and breaking news all hours of the day. The Ron Paul team knows they have a very active and captive audience on the blog and they actively cater to them.
There’s an RSS button to easily subscribe to
...This was the very first internet marketing course that I first bought. At the specific time when I came across this on the internet I had just been retrenched and was looking for a way out of the corporate world. ...
Overall, Ron Paul’s campaign team has done an outstanding job developing and deploying a very effective Internet Marketing strategy.
Summary
Internet Marketing is quickly becoming an integral part of nearly every political campaign.
Increasingly, the Internet is becoming a news and recruiting source that is irreplaceable in major political campaigns.
Pressed for campaign funds, both Mike Huckabee and Ron Paul have used the Internet as a very cost effective way to get their message across to potential contributors and voters.
Without their efforts on the Internet, it could be argued that very few people would have ever heard of either candidate.
...can access and learn about products and purchase them, at any hour, any day. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Compared to traditional media, such as print, radio ...
How much of Ron Paul’s or Mike Huckabee’s success is due to their Internet Marketing efforts? There’s no doubt Internet viewers looking for information concerning these candidates have had no problem finding it on the Internet.
The real question is how many potential voters will actually be affected by the Internet Marketing they come into contact with? Judging from over a Million visitors to Ron Paul’s website and the amount of contributors he’s been able to inspire, there can be no doubt many potential voters have been directly affected by the Internet Marketing strategy his team has deployed.
...stage, the need has not been fully identified yet, even though onemay exist. This is important because most Internet marketing experts will tell you tostart with xyz no matter what your offering is. Generally (PPC) or searchengine optimization (SEO) being ...
By Scott Porter
MarketBuilders
2008 All Rights Reserved [http://www.ronpaul2008.com/]Ron Paul Page
About The Author
Scott Porter is President of [http://www.search-engine-marketing-company.net/]MarketBuilders, a full service Internet Marketing firm. MarketBuilders uses targeted Internet advertising, top search results, sponsored advertising, Email marketing, Blogs, social media, Press Releases, copy writing, link building and optimized website design to provide businesses a significant competitive advantage on the Internet.
Scott Porter has B.S. and M.S. degrees in Marketing & Information Systems, and has over twenty years experience working with Fortune 100 firms to develop and promote marketing and information
...well-developed and creatively presented management training videos based program can make a real difference! Yes, there is no dearth of qualified advertising professionals to write the right copy for your training modules and no shortage of video production companies to ...
by Scott Porter
Managing Partner
MarketBuilders